CLIENT: Egg Donation NY
INDUSTRY: Healthcare / Medical
CHALLENGE: Egg donor program for Reproductive Medicine of NY was losing egg donors month after month. Getting egg donors were crucial to the client. Each patient that receives treatment with donated egg was worth $30,000 or more to the clinic. Successful donors would receive $8,000 compensation. The client needed to market egg donation program to increase donation rates in order to keep up with the demand.
The responses were so high campaign was shut down. Each application needed to get a medical examination before more leads were generated.
This project was lead in co-operation of Y New Media, Inc and Realware, Inc