CLIENT: Egg Donation NY
INDUSTRY: Healthcare / Medical
CHALLENGE: Egg donor program for Reproductive Medicine of NY was losing egg donors month after month. Getting egg donors were crucial to the client. Each patient that receives treatment with donated egg was worth $30,000 or more to the clinic. Successful donors would receive $8,000 compensation. The client needed to market egg donation program to increase donation rates in order to keep up with the demand.
RESULTS: Built a mini-site promoting egg donation program. Engaged in Google Adwords campaign. Set-up 2 Ad Groups sending the leads to 2 different landing pages. Each Ad groups had 3 targeted ads. Within a month of measuring and improving the ad performance, we were able to gain as much as 62.5% conversion rate on some ads with a total average of 21.68% for all ads that ran in a month. In a month, the client received 119 conversions (applicants) at .50 per conversion.
The responses were so high campaign was shut down. Each application needed to get a medical examination before more leads were generated.
This project was lead in co-operation of Y New Media, Inc and Realware, Inc