Search Engine Optimization (SEO) requires a comprehensive marketing strategy that is carefully considered during the Planning Phase. If the site is already in existence, a major overhaul or site redesign may be required to properly optimize pages for natural search results. There are plenty of SEO tools on the market, but none will do the work of a trained professional. Our staff will identify relevant key words, brand positioning, design modifications, and flow of information. This is critical, as many features and functions may need to be edited or even removed.

For example, if the site has Flash as navigation, it will have to be converted into simple graphics and text as the search engines will not recognize Flash files. If the Web site is a database driven Web site and it uses parameters to designate the page name such as “option_com_content&task=105&item”, output HTML may have to be altered search engine friendly names, such as “complementary-care.html”

Top level analysis will include:

• Check the current traffic rank from all Web sites
• Find competition and relevant sites the visitors visited.
• Find out which sites are linking in.
• Change of traffic within past 3 months.
• Search Engine Optimization Analysis from #6 below.
• Traffic Report prior to SEO

In implementing SEO, we may take some or all of the following steps.

• Keyword Research
• Keyword Analysis
• Keyword Competition Analysis
• Keyword CPC Analysis
• Adwords used by competition
• Search Engine Optimization Analysis
• Submission to Search Engines
• Analysis and Development of Back-links
• Submission to Blog and Articles sites
• Traffic Analysis & Web site Audit

To order SEO services, start by filling out our E-Business Needs Analysis Form.