CLIENT: RMA of NY
INDUSTRY: Healthcare / Medical
CHALLENGE: One of the largest infertility clinic in New York that made significant investment in Internet, but had gained little to no presence on the internet after number of years. Their goal was to become most relevant site for infertility clinic in New York area via major search engines.
By creating multiple entry points into RMA and its mini-sites, client gained large part of Internet real estate within its category. Picture below shows results for “infertility treatment new york” search that places the site at 1st, 3rd, 4th, and 5th position on the first page of Google. The client’s sites gained 40% of that real estate. On Yahoo, for “infertility Treatment White Plains”, it was positioned at 1st, 2nd, 3rd, and 4th positions on the first page. On MSN, for “IVF New York”, it ranked number 1 beating www.ivf.org, Cornell IVF, which was its biggest competitor.
This project was lead in co-operation of Y New Media, Inc and Realware, Inc